CMT PACANS
Mr. Umair Ashraf is the CMT (Chief of Marketing Team). He has the responsibility of managing and creating campaigns. You can contact him at umairashraf@pacans.com
Work Description
Adwords
- He had to manage the Adwords account and had to make sure that the account did not exhaust
- He also had the responsibility to find the relevant keywords for different campaigns
- He was able to increase the CTR from 1.2% to 3.10% thus closing more deals
Seminars
- He had to make students aware of our 5,000 free online video lectures
- He was also given the responsibility to conduct free workshops every Friday
- As a marketing manager he also conducted seminars in schools
Awareness campaign
- He was the team leader of one of the largest educational campaigns
- The campaign intended to make people aware of our institutes
- He also represented the company in many conferences by British Council
- He also managed the newspapers campaigns and the social media accounts of Pacans
Promotional articles
- He had to write promotional articles which would encourage people to join our institute
- He had to apply SEO techniques to make sure the key words were relevant
- He had to make sure that the titles were catchy and appealing
Mr. Umair Ashraf has been promoted from the position of Marketing Manager to the CMT of Pacans dated 20th July 2014.
